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Here you'll find helpful hints, friendly advice, and useful articles as well as library news and current Library Strategies' projects. We aim to strengthen libraries by providing information that any library, foundation, or Friends organization can act on. We hope you enjoy these posts, and if you would like to see us write on any topics in particular, please let us know.

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A Guide to Corporate Sponsorship

By Kim Horton | April 26, 2017 | Comments Off on A Guide to Corporate Sponsorship

Corporate sponsorship opportunities and benefits differ greatly depending on the size and cost of the event, but there…

7 Unconventional Library Fundraisers That Worked (And May Work for You)

By Kim Horton | April 14, 2017 | Comments Off on 7 Unconventional Library Fundraisers That Worked (And May Work for You)

While there is no good substitute for fundraising fundamentals – such as a strong end-of-year annual appeal –…

The Law of 80/20 and Capital Campaigns

By Kim Horton | April 10, 2017 | Comments Off on The Law of 80/20 and Capital Campaigns

The Pareto Principle, or the law of 80/20, seems to apply to many things in our lives –…

6 Components of a Grant Proposal

By Kim Horton | April 3, 2017 | Comments Off on 6 Components of a Grant Proposal

Most grant proposals can be broken down into the following sections: 1) Organization information. This can be up…

10 Tips to Plan for an Uncertain Future

By Kim Horton | March 13, 2017 | Comments Off on 10 Tips to Plan for an Uncertain Future

The one thing that is certain in our future is change. Unfortunately, we can’t predict the future, but…

Marketing vs. Public Relations

By Kim Horton | March 7, 2017 | Comments Off on Marketing vs. Public Relations

Many people use the terms marketing and public relations interchangeably, assuming they mean the same thing. They do…