10 Tips to Plan for an Uncertain Future

The one thing that is certain in our future is change. Unfortunately, we can’t predict the future, but here are 10 ways that your library or organization can more effectively deal with the change [...]

Marketing vs. Public Relations

Many people use the terms marketing and public relations interchangeably, assuming they mean the same thing. They do not, although they do have some important aspects in common. Both build a [...]