10 Tips to Plan for an Uncertain Future

The one thing that is certain in our future is change. Unfortunately, we can’t predict the future, but here are 10 ways that your library or organization can more effectively deal with the change and uncertainty it faces: Create a Culture of Continual Improvement – Deal with future change by having your library always look…

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Marketing vs. Public Relations

Many people use the terms marketing and public relations interchangeably, assuming they mean the same thing. They do not, although they do have some important aspects in common. Both build a strong foundation for good feelings about your library, and both help attract supporters to your library. Both have the potential to change the way…

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